Thread Social's Girls About Town

New York – Thread Social founders Beth Blake and Melissa Akey are dedicated to dressing the young, flirty and confident New York woman, and with a presentation in the downtown New York apartment of designer Beth Blake, the duo stayed loyal to their name as models and guests sipped champagne and socialized at the buzzing after-work cocktail party on Wednesday, March 18.

Their variations on the dress - the brand's signature piece that Blake said you could "just throw on, zip up and go" - included color blocked or digital pixel print matte silk dresses and featherweight silk satin dresses. A color palette of navy, mustard, poppy, teal were meant to evoke a '70s French sophisticate, the kind of woman who would have hosted chic dinner parties in her home while wearing Yves Saint Laurent.

"It's as though you went into mom's closet and found great pieces and then put them together in your own way," said Blake.

The popular one-shouldered dress, one of which came in a basket-weave print mirroring the clear acrylic platform filled with bent wire hangers that the models were stationed upon, is a design first introduced in Thread Social's bridesmaid collection - they originally started the company making bridesmaid dresses - and "no one bought it," Blake said. But when they revived it for their recent holiday collection, it hit just at the moment that the dress style was gaining popularity.

"The reason it works is because of the high empire waist," Blake said, explaining the success of the style, with the minimal length top supporting the tasteful cut. "You can put playful stuff on the shoulder, like a flower or a brooch. It's sexy, but classic. And shoulders are an easy thing to highlight." she said.

Thread Social's Fall 2009 collection hit the mark with voluminous dresses, coats with folded ruffles, tiered skirts, and blouses embellished with oversized bows. It added up to a glamorous and flirtatious catch-me-if you-can attitude that the independent Thread Social customer embodies wherever the night may take her, whether a quaint candlelight dinner party with friends or a social night out on the town.


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