Rachel Rachel Roy Debuts at Macy's

Just in time for back-to-school shopping - and for fashionistas getting their wardrobes ready for fashion week - Rachel Roy and Jones Apparel Group launched Rachel Rachel Roy, a diffusion collection designed exclusively for Macy’s.

“Rachel Rachel Roy is the younger sister of the Rachel Roy collection,” said Rachel Roy via email “She is worldly, educated, and modern.”

The first round of the Fall 2009 collection - new pieces will be introduced in stores on a monthly basis - is playful, with artistic prints like the sassy brushstroke a-line dress or pixel print silk blouse. A short wrap “24 Hour” dress with draped pockets makes a good case as a new basic, a cool-meets-comfort piece that would works for day or night.

Roy’s jackets, on the other hand, are anything but basic, like a quilted brushstroke swing coat with oversized snaps and the smart, soft cape-like cropped jacket with delicate dangling metal chains. Chains also adorn a white tee to function like built-in jewelry, though the Rachel Rachel Roy jewelry collection also features very affordable stand-alone statement pieces.

“I was inspired by the incredible, strong, forward thinking girls that surround me everyday,” said Roy.

The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.

“I have always known I wanted to create an affordable yet fashion forward line, as I believe in good clothing at a good price,” said Roy.

Source: www.fashionwiredaily.com

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